Italian cosmetics: review of brands and assortment

Despite the fact that the modern market, saturated with all kinds of products, sets a very high standard for quality, Italian cosmetics occupy a worthy position among the most famous and effective types of cosmetics.

Many women choose Italian-made cosmetics, despite the fairly high prices. This is due to its qualities. Every woman deserves the effectiveness that Italian cosmetics provide, providing women with beauty and healthy, glowing skin for many years.

Using it every day, you can not be afraid of advancing age, but meet it with dignity and a smile, remaining beautiful and fresh.

Rica

The Rica Cosmetics brand has been known since 1984 all over the world as a manufacturer of professional products for waxing and salon depilation, as well as perm and hair coloring, hair and skin care products, and body cosmetic lines. Rica products belong to the luxury category, they are made from water taken from a single source located at the foot of the Etna volcano. The soil in this place is rich in minerals, and, passing through it, the water is enriched and becomes thermal. In addition to it, the products contain natural oils and fruit acids. But you won't find parabens, silicones, mineral oils, sulfates or artificial colors there. Rica products are not easy to find in stores because they are mainly used for professional purposes. The following areas of the company in the production of cosmetics are distinguished:

— Rica Wax line

known to lovers of wax depilation. Hair removal products using hot wax are used in the best beauty salons in the world. Wax strips are easy to use at home. In addition to highly purified wax, depilatory products contain natural fruit oils (coconut, almond, avocado, olive, strawberry), which soften and heal the skin, preventing ingrown hairs.

— RicaBody series

consists of a range of skin care products. Anti-cellulite wraps with apple, orange, and chocolate extracts effectively break down fat cells and remove toxins. Lymphatic drainage creams improve the drainage of excess fluid from tissues. Products for silhouette correction and weight loss are enriched with volcanic magma minerals, and therefore have an enhanced effect on the skin. Pre- and post-waxing products help to carry out this painful procedure with the best possible comfort, preventing skin irritation.

— Rica Naturica

is a series of hair care products that help fight major problems. The Moisturizing defense line nourishes and restores damaged structure, Energizing miracle fills with energy and thickens, Soothing relief makes long hair mirror-smooth without silicone, Balancing remedy eliminates dandruff and dry scalp, Volumizing experience helps create volume, Detoxifying comfort helps fight the effects of exhaust gases gases and poor tap water, Repairing deep brings back to life dry hair damaged by curling and frequent coloring.

In addition to the above, Rica Cosmetics produces paraffin for beauty salons, used in skin cleansing and paraffin therapy. In Europe you can also see Fix Styling hair styling products and Colorica dye, but they are practically not available for sale. All Rica brand products have a pleasant fruity aroma and are distinguished by a natural hypoallergenic composition.

Features of Italian cosmetics

Made in Italy cosmetics are becoming increasingly popular both in Italy and abroad. Recent statistics confirm this.

According to Cosmetica Italia, 2022 ended with a record turnover of 11 and a half billion euros, up 5% from the previous year, and forecasts for the current year point to further growth.

Exports increased by 9% and amounted to $4.7 billion. Among the countries that represent important export markets for Italian products: France (+ 27.7% with 494 million), Hong Kong (32.9%, 162 million), the Netherlands (+13.2%, 142 million). In addition, data for the USA, Russia, Poland, as well as for Asian countries: Singapore, South Korea, China and Japan is constantly growing.

Italy is also a leading cosmetics producing country. This means that more than half (just over 60 percent) of the cosmetic products used in the world are born in the golden triangle of 500 companies in Lombardy, between Milan, Bergamo and Crema. Bases for creams, lipsticks, powders, mascaras are supplied by Italian factories for sale to the most famous brands in the world of cosmetics. That is, many non-Italian brands entrust the production of their products to Italian companies.

The success of the Italian cosmetics industry is due to the quality of the products and strict production rules, as well as a huge amount of research and attention to identifying new trends.

The trend of recent decades is bio cosmetics. The production of quality organic natural cosmetics is growing throughout the world because the benefits are commensurate with the costs and because there is a clear need among consumers.

Goes

Goes is a line of professional Italian cosmetics from Sicily, used in the process of chemical peeling. This is not a product that can be used daily at home. The products are used in dermatology, aesthetic medicine and professional cosmetology.

The Goes brand appeared on the market relatively recently, in 2000. Its founder is Fabio Ginoprelli, a professor at the Medical University of Milan. As a dermatovenerologist, he learned to obtain an innovative antioxidant complex from red Sicilian oranges, called ROC (Red Orange Complex).

. Fruit acids remove the upper keratinized layer of the epidermis, the skin perceives this as microtrauma, and the recovery process begins. In place of damaged skin, new, healthy and smooth skin is formed.

The uniqueness of Goes products is that they can be used in the sunny season (and in Italy this is the period from March to November) without harm to the skin. Human skin regularly renews itself, removing dead particles and restoring areas of damage and scratches. With age or due to organic changes, regeneration processes slow down and the skin needs help. Chemical peeling is needed to stimulate or initiate renewal processes. It not only helps to prolong youth, but also to get rid of problems such as wrinkles and sagging skin, acne and comedones, age spots, stretch marks and much more.

Goes peelings have several directions:

— superficial peeling Sun Peel

based on mandelic and kojic acids (eliminate keratinocytes, whiten), manganese gluconate (revitalizes complexion) and ROC complex

— Medium peeling Red Peel

, containing 15% pyruvic acid (removes comedones, exfoliates, destroys bacteria) and retinol, penetrating into the deeper layers of the skin. The final Red Mask with kaolin and hyaluronic acid will restore the skin's moisture balance.

— Lift Mask

immediate impact for tightening the facial contour. Kaolin (white clay) absorbs toxins and hyaluronic acid moisturizes.

In addition to professional peelings, the Goes company produces caring cosmetics. It mainly has a medical purpose and is used only after consultation with a cosmetologist or dermatologist. Solves serious skin problems, treats, eliminates wrinkles, relieves atypical dermatitis, neurodermatitis, eczema and other pathologies.

The best manufacturers

Frais Monde is based on sulfur thermal spring water.
The most popular companies producing cosmetics in Italy are:

KIKO MILANO. The brand began its activities more than 20 years ago. The company produces several lines at once: for body care, face care, and decorative cosmetics. The latter includes foundations, primers, lip glosses, correctors, eyebrow pencils and eyeliners. There are also nail polishes in a variety of vibrant colors.
Anti-aging body scrubs produced by this company are especially popular among girls and women. They contain seaweed extracts and hyaluronic acid. In addition, the brand produces facial serums with a universal or anti-aging effect, primers for eyelash growth, creams, fluids and aqua gels. In the line you can find decorative cosmetics and products for men of different ages.
Frais Monde. The products of this brand are based on sulfur thermal spring water. Creams, serums and fluids from this company also contain almond, sesame, olive oil, jojoba and extracts from medicinal plants collected in ecologically clean places in Italy. Particularly popular were the moisturizing milk for cleansing the skin, the night serum concentrate, and the fluid for the area around the eyes for hypersensitive skin. The best-selling product in the line is the sulfur thermal water spray. It relieves irritation on the face, moisturizes and refreshes it. Can be used to treat blemishes, set makeup, or remove makeup.
BIONIKE BioNike. The products of this brand are supplied to Italian pharmacies. It has a healing rejuvenating effect. The most popular are lotions, fluids and serums for the face. They remove facial wrinkles and make the facial contour more pronounced.
DEBORAH MILANO. The company is known for its medicinal cosmetics and decorative products. Particularly popular among women are lipsticks from this brand, which last a long time. The company's line also includes foundations, eyeliners, pencils, tints and lip glosses.
This cosmetics contains up to 98% natural ingredients. Before sale, all products undergo strict dermatological control. The most popular products are gels and serums with aloe. The company produces micellar water, fluid around the eyes, for the face, body oil, etc. The company adds natural ingredients to them. Among them are shea butter, olive oil and almond oil. Particularly popular are sticks and lifting gel for the skin around the eyes, protecting against puffiness and dark circles.
This brand produces decorative cosmetics. It was created more than forty years ago by a professional makeup artist from Italy. In the product line you can find foundations, pencils, lipsticks, glosses, lip tints, eyelid and eyebrow liners, mascara, concealers, blushes, etc. All cosmetics are dermatologically tested and have long-lasting, rich pigment.

All of the listed companies produce products of the “Middle”, “mass market” and “premium” classes.

Phyto Sintesi

Phyto Sintesi is an Italian laboratory cosmetics produced in Rome since 1982. It has official representation in more than 30 countries. The brand's products belong to the luxury category and are used in hardware and aesthetic cosmetology, dermatology, home care for the face and body. All drugs comply with strict European quality certificates, do not contain prohibited drugs, and the active substances are obtained biotechnologically and not chemically. The main ingredients are seaweed, seafood, medicinal plants, natural oils of plants and fruits, fruit acids, geothermal mud of the Adriatic, Mediterranean and Red Seas, sea salt, etc.

Phyto Sintesi almond and glycolic peels are very popular in beauty salons. Peeling Phyto-Argilla

Designed for oily and problem skin.
It is based on green clay, formed from crystals of volcanic rock, which has an adsorbing effect and stimulates skin respiration. Salicylic acid destroys the stratum corneum of the skin and kills bacteria that cause pimples and blackheads. Reduces acne in 1 procedure. A set of 5-6 eliminates the problem completely. Phyto-Fruit's
alpha hydroxy acid peel Lactic acid softens the skin and eases the effects of fruit acids. The procedure is ideal for dry, pigmented skin.

Peeling Phyto-Revital

with vitamin C helps eliminate problems caused by stress, temperature changes, dry air, wind, ultraviolet rays. After 1 application, pores are noticeably narrowed and rosacea is eliminated. The complexion becomes bright and vibrant. To completely restore the skin, 5 procedures are required.

Peeling Phyto-Collagen

Designed for dehydrated skin, for example, after intense tanning or excessive use of solarium. Water-soluble collagen penetrates deep into the epidermis. Blood microcirculation is restored and pigment spots disappear. The skin becomes pleasant to the touch, turns from parchment to smooth and beautiful.

Peeling Phyto-Algin

combines the effects of essential oils and an alginate mask. Essential oils relax, nourish and moisturize. The alginate mask saturates the skin with minerals and vitamins. Instant lifting is provided, and several procedures tighten the facial contour, rejuvenating by 5-10 years.

In addition to facial care, Phyto pays great attention to body care. Chocolate wrap Dolci Bellezze

based on coffee and cocoa products, it breaks down the fat layer, strengthens blood vessels, stimulating the outflow of lymph. Pepper warms the skin and removes toxins. Fucus accelerates the breakdown of fat cells, preventing new ones from being deposited. One of the main advantages is the product’s ability to fight stretch marks - stretch marks on the skin due to the uneven distribution of protein fibers in the skin. Various masks and wraps will return the skin to its normal state and relieve various problems.

Kiko Milano

The brand of Italian professional facial cosmetics Kiko Milano appeared in 1997 and belongs to the Percassi industrial group. The company focuses on the production of cosmetic products for professional makeup artists and for everyday use. Today it is one of the most famous Italian manufacturers of cosmetic products.

The quality of its liquid matte lipsticks, pigmented eye shadows and non-sticky lip glosses makes it one of the best Italian cosmetic brands. Kiko Milano regularly releases limited edition collections with new colors and new textures to unleash your creativity.

RVB

RVB Piana Cosmetici is high-quality professional cosmetics from Italy, produced since 1965. The brand belongs to the concern AGGF Cosmetic Group SpA. Today they produce 17 facial care lines, 4 body care lines and one line of cosmetics for men.

The peculiarity of RVB cosmetic products is that they are made on the basis of natural ingredients, and not chemical reagents (silicones, parabens, sulfates). Instead of preservatives and stabilizers, creams and serums use cyclodextrin, a polysaccharide derived from starch. It preserves the healing properties of tea tree oil, which has an antiseptic effect, and prevents the oxidation of hydroquinone and kojic acid. Cyclodextrin absorbs fat well, has a matting effect, reduces the viability of bacteria, and enhances the whitening properties of other components.

Instead of artificial components, nanoparticles of natural plants and fruits (pomegranate, horseradish, sesame, chestnut, ginseng, rice) are used in the products. The maintenance of youthful skin is largely facilitated by phytohormones, which do not cause addiction or a rebound effect after completing the course. A real discovery is a series based on royal jelly, known as “Black Gold”. It is one of the most popular anti-aging lines in professional cosmetology. RVB Oro products effectively affect stressed and aging skin, eliminating wrinkles, dryness and lethargy of the epidermis.

Caring cosmetics from the Light Life

adapts to the needs of the skin and gives exactly what it needs at the moment.

The Color Therapy line of decorative cosmetics was created by designer Diego de la Palma, taking into account the laws of color therapy, and has a harmonious effect on the psyche and mood. Healing components included in foundations, lipsticks, glosses, eye shadows and mascaras stimulate the skin's immunity and remove toxins.

The Pregnancy body care series consists of 5 lines - water, fire, earth, wood, air. “Weight loss (water)” removes toxins and promotes lymph flow. Anti-cellulite series (fire) based on red hot pepper warms the skin and increases blood flow. The toning series (earth) helps remove fat deposits from problem areas of the body. Series for improving body contours (wood) tightens, eliminates stretch marks, helps maintain breast shape, and removes stretch marks in pregnant women. The relaxing series (air) harmonizes the nervous system and stabilizes the state of mind thanks to essential oils.

RVB Piana Cosmetici cosmetics belong to the luxury category and are a high-quality tool in the fight against skin imperfections.

Advantages and disadvantages

Cosmetics from Italy have a hypoallergenic and safe composition.
Cosmetics from Italy have a wide selection. Every woman can find a product for problematic, dehydrated, dry, oily, normal or combination skin.

Other benefits include:

Contains natural ingredients. The most commonly used oils are orange, lemon, grapefruit, grape and olive oil. Many manufacturers add vitamins and plant extracts to their products.
Quality that meets international standards.
Design of bottles, jars and other packaging. Both products of the “luxury” and “mass” or “middle market” categories are distinguished by their spectacular appearance.
Hypoallergenic and safe composition.
Use of modern technologies in the field of biochemistry.

The disadvantage of such cosmetics is its price. In addition, products of Italian brands cannot be purchased in all stores.

Enerpeel

Enerpeel is another brand that supplies chemical peeling products to leading beauty salons and medical centers around the world. Targeted action products developed in the laboratory since 1987 help to regenerate, exfoliate (deep cleansing), remodel and peel the skin. More than 30 patents allow the production of 12 complexes with multidirectional effects. The founder of the company, Dr. Gianfranco de Paoli Ambrose, spent a long time studying the processes that occur with the skin during renewal and healing. Enerpeel products are used to eliminate acne, acne scars, treat rosacea, seborrhea, dermatitis, hyperplasia of the sebaceous glands, eliminate blackheads and hyperpigmentation.

Enerpeel peelings have several stages of impact:

— superficial, affecting the stratum corneum:

Enerpeel MA with 40% mandelic acid for the treatment of rosacea and peeling during the year with high solar activity; Enerpeel GA-40 with 40% glycolic acid for the treatment of melasma, lentigo, mild photodamage; Enerpeel SA with 30% salicylic acid for the treatment of acne;

— superficial-median, affecting the malpighian layer of the skin:

Enerpeel GA with 70% glycolic acid for the treatment of melasma, keratosis, stretch marks, decreased tone of the thighs; Enerpeel JR based on a modified formula of Jessner's solution for the treatment of hyperpigmentation and age-related skin changes, Enerpeel EL with a 15% lactic acid solution for treating the skin around the eyes;

— median, affecting the papillary dermis:

Enerpeel PA with 50% pyruvic acid for the treatment of photo- and chronoaging, rosacea, seborrhea, comedones, decreased skin tone; Enerpeel TCA-LP with 25% trichloroacetic acid solution for the treatment of lentigo, keratosis, severe pigmentation; Enerpeel Hands with 10% lactic solution acids against photoaging of the skin of the hands, Enerpeel Neck with a 5% solution of lactic acid for treating the skin of the lips, neck and décolleté;

— medium-deep, affects the reticular dermis:

Enerpeel TCA-strong with 40% trichloroacetic acid solution for the treatment of actinic keratosis, lentigo, deep photoaging.

All peels are 2-phase: the catabolic phase is aimed at deep cleansing of skin cells, and the anabolic phase helps replace old cells with new fibrous structures. A feature of Enerpeel peels is uniform penetration into the layers of the skin, activation of protons after complete absorption of the drug, a balance between damage and renewal. After the procedure, there is no red crust on the face, which frightens everyone around. This is possible due to the fact that protons are activated only after the acid comes into contact with water located in the cells of the epidermis. The acid concentration depends on the depth of the layer. This is the essence of the great effectiveness of Enerpeel peels.

Nabla Cosmetics

Nabla Cosmetics is one of the Italian brands of face creams, lipsticks and eye shadows that deserves close attention. Service, quality, art and performance all blend harmoniously with makeup formulas created by makeup artists. If you love great matte lipsticks, then their Diva Crime range is just what you're looking for. The eyeshadows are well pigmented, the liquid matte lipsticks glide on the lips: all the products make it one of the best Italian cosmetics brands.

Algodermia

Algodermia is an Italian premium cosmetics based on algo products (seaweed). Using the latest recipes for thalasso and balneotherapy, Algodermia cosmetic products are highly effective in the field of plastic cosmetology and dermatology. Products are divided into salon cosmetics, preparations for SPA procedures and home skin care.

The raw materials for Algodermia cosmetics, algae and fucus, are taken near the coast of Normandy and Brittany, where they are the most nutritious and environmentally friendly. The founder of the company, a chemist by training, Silverio Esposito took the idea to use seafood from his mother, who mixed ordinary cream with dried and powdered seaweed. The effect was stunning, and this was adopted by the future founder of the company. The first product, an alginate mask, was 80% algae and 20% seawater. Innovative raw material processing technology makes it possible to obtain proplasma in a “cold” way, preserving all nutrients and vitamins. Algodermia brand products are supplied to the world's leading resorts. It is one of the five leading European manufacturers specializing in the production of alginate cosmetics. Today, Algodermia produces more than 160 products that help women and men look younger and healthier.

Rating of the best Italian brands

The most popular Italian brands today, which are in high demand among buyers, are:

Cera di Cupra;
Bottega Verde;
DIBI;
Collistar;
etual;
Egia;
Gerard s;
Frais Monde;
Guam;
Giorgio Armani;
Pupa;
Kleraderm;
Nouba.

The uniqueness of Italian cosmetic products is their high efficiency, which any modern woman who wants to prolong her attractiveness and beauty deserves to have. With the daily use of such products, ladies gain self-confidence and are not afraid of the passing years, as they are confident in their power to prolong youth, as well as bring joy from life at any age!

Davines

Davines is a popular Italian hair care brand founded in 1983. These are premium cosmetics that are successfully used in the world's leading beauty salons. Professional hair dyes do not contain components that damage hair, ensuring long-lasting coloring. Care products help preserve and maintain hair health thanks to their 90% natural ingredients.

In 1996, the Mask Color

, which involves simultaneously coloring and conditioning hair. The minimum content of chemical permanent and milk proteins protect the hair structure from delamination without drying out the scalp. The saturation of the pigment depends on the thickness of the hair, so the coloring is uniform along the entire length without darkening at the roots or lightening in the previously colored area. The dye is not absorbed into the scalp.

Ammonia-free coloring system A New Color

makes it possible to completely cover gray hair, use several shades at the same time, lighten, change shades without using ammonia. The diversity of the color palette is provided by carotenoids and melanin of plant origin, which resist oxidative processes. The alkaline component is a metasilicate obtained from quartz crystals. It perfectly refracts light like a cut diamond, giving hair mirror smoothness and a healthy shine.

Davines art director Angelo Seminara invented a special feather-coloring technique called Flamboyage

when instead of monochrome color you get a play of low-contrast highlights. Specially patented paper allows you to obtain non-contrast transitions between strands, creating the effect of sun highlights in your hair. Flamboyage technology makes it possible to level between regrown roots and the main color, and also hides gray hair well.

Professional styling products For Wizard

used at Milan Fashion Week, as well as in leading beauty salons around the world. They allow you to create creative, unusual styles because they contain innovative fixing additives.

The Alchemic System line will help you with hair care

. Jars of Davines products resemble potion flasks with inscriptions as if they were prescription drugs. Indeed, all components of shampoos, conditioners, and hair dyes are activated only when interacting with each other. The milk proteins included in the composition seal the hair scales, vitamins A and B reliably preserve the pigment from being washed out.

Where and when to buy in Italy

Shopping in Italy is great fun. Everything contributes to this: beautiful things, designer tricks, discounts and promotions, good quality, helpful staff.

Where to buy beauty products for those who are not limited on funds? On Milan's main shopping street Via Montenapoleone or in Rome on Via del Corso, in luxury boutiques and outlets throughout the country.

Those who want to save money buy cosmetics from the supermarket: Despar, Interspar, Coop, Ipercoop, Bennet, etc. There are well-known brands sold all over the world, but there are also products under the name of this very supermarket. For example, Coop has products with the same name Coop, the cost is low, but the quality of the products is decent. The same Coop has a special line of organic food and cosmetics, marked with the Viviverde Coop logo with a green leaf. The price is slightly higher than other Coop products, but significantly lower than in pharmacies or specialized stores for organic products.

Pharmacies in Italy are called Farmacia. They contain proven, certified cosmetics, mainly caring and therapeutic. Although there are no untested cosmetics in Italy, for some the pharmacy is a place with an increased quality guarantee; each box contains a detailed description of the product and instructions for control. The best brands are those that Italian women buy, so it doesn’t hurt to watch them.

Decorative cosmetics are sold in stores such as Douglas, Tigota, Sephora, Aqua & Sapone. They also sell other types of cosmetics, perfumes, household cleaning products, powders, candles, fresheners, depilatories, massagers, tights and much more.

In addition, you need to look for establishments called Erboristeria. This is a cross between a pharmacy and a cosmetics store. The products are natural, all types of herbs and biological additives are available in any form: dried, packaged, capsules, tablets, ointments and oils.

They don’t buy cosmetics on the market in Italy. It exists, even at very low prices, but it is mostly substandard. The same applies to shops where all goods are sold for one euro. In Italy it’s easy to find inexpensive beauty products without shopping in such places.

The fact is that there is a constantly functioning system of discounts and promotions. The most significant discounts are in January after the Christmas holidays and in July, during the hottest months. During this period, all stores reduce prices on everything, including cosmetics. The goal is to sell out goods and make room for new collections. Price reductions reach 70 percent.

In addition, special promotions are held throughout the year. Every month several items are sold at discounted prices. Search for the words SCONTI, SALDI or OFFERTA. This works in pharmacies, supermarkets and arboristries. There is always a so-called product of the day or product of the month. Often sellers themselves point out such goods, displaying them closer to the checkout or in large baskets at the entrance to the store.

Gifts with purchase, a few samples, colorful magazines in addition, or coupons for your next purchase are common.

There are also cosmetics available at affordable prices all year round. In KIKO departments, lipsticks and varnishes cost one or two euros, but the quality, according to customer reviews, is excellent. The same budget brand Bottega Verde.

A useful mini-dictionary for understanding the label:

crema - cream;
viso - face;
corpo - body;
mani—hands;
pelle secca - dry skin;
pelle mista - mixed skin;
pelle grassa - oily skin;
maschera - mask;
shampoo - shampoo;
idratante - moisturizing;
nutriente - nutritious;
anti rughe - against wrinkles;
solari - sunscreen products;
olio - oil.

Cineccita Make Up

The Cineccita Make Up brand is a manufacturer of professional Italian cosmetics for the cinema and fashion industry. It arose in parallel with the Cinecitta film studio of the same name in 1927, and was engaged in the production of foundations for filming. Black and white film and the lack of modern technical means depended entirely on the quality of decorative cosmetics and the talent of the makeup artist. Today, any oval face is corrected using lighting and computer processing. In the 30s and 40s this was only possible with the use of foundation. A striking example of this is the German actress Marlene Dietrich, who had rather dubious beauty, a heavy nose and an imperfect oval face. But on the silver screen she turned into a beauty with delicate features and a graceful nose. This became possible only thanks to the unique foundations, powders and blushes with which the face was modeled.

In the 1930s, make-up artists at Cineccita created a special technique for applying foundation, which made it possible to achieve visual light-and-shadow transitions by correcting and modeling cheekbones, chin, nose line, forehead, temples, etc. This technique was called Cineccita Make Up, and became the basis for professional cinematic makeup system. It is still used in leading film studios in Europe, and in Hollywood it was simplified, but is still used today.

After World War II, Cineccita Make Up's products began to extend beyond cinema to the rapidly developing haute couture. Not a single professional photo shoot takes place without the use of famous Italian cosmetics. Noticing its popularity among makeup artists, the company’s managers began producing high-quality products for the mass market. Cineccita Make Up's strong point is foundations, makeup bases, compact and loose powders, primers, correctors and blushes.

Foundation Fondo Tinta Fludo

designed for photo shoots.
It can be applied in layers, you can mix different shades with each other to achieve the desired visual effect. Reflective particles even out the complexion, mattify, staying on the skin all day. Foundation with a lifting effect Fondotinta Anti-Eta
contains an extract from shark liver, which saturates the epidermis with oxygen, and plant protein moisturizes and prevents aging. An ideal make-up product for mature skin.

Cineccita Make Up primer perfectly mattifies, evens out problem skin, hides pimples and blackheads. Not a single flaw will be visible to the viewer. Compact powder helps create the effect of velvety radiant skin. The makeup base makes pores invisible; the thyme extract included in the composition has an antiseptic effect and relieves inflammation. It also promotes the adsorption of fat and creates a matte make-up.

Professional creams

There are also professional-level cosmetic lines that are distinguished by more unique components included in their composition and a variety of applications, ranging from banal daily creams to excellent anti-aging ones, with unique formulas that give excellent results after just a short use.

Accordingly, the price for professional cosmetic products will be higher, but the declared result is worth the money .

Libre

The brand of professional Italian makeup cosmetics Libre was published in 1997, when makeup artist Lorenzo Vicilio released a line of products for professional photo and video shooting, as well as for catwalk shows. Along with Cineccita Make Up

Libre cosmetics can be seen during preparations for High Fashion Week in Milan, Paris, New York, as well as at photo shoots for famous glossy magazines.

All ingredients comply with the international certificate of products acceptable for use by dermatologists (INCI certificate). Particularly stringent requirements are imposed on professional decorative cosmetics, because makeup stays on the face all day. It should not provoke allergies or inflammation. All research is carried out exclusively in laboratories and is not tested on animals. In addition to the professional line, Libre produces products for daily use.

The company has developed a unique makeup fixer FissanteTrucco

, which has the qualities of a moisturizer, smooths out wrinkles and fixes makeup for 12 hours. It is rich in ceramides and vitamins, and when combined with a regular day cream, it cares for the skin like a serum.

Foundation palette Tavolozza Fondotinta Compatti Terre e Illuminanti

includes three foundation shades, six evening tones and two highlighters. Foundation cream-powder is rich in vitamins, it removes oily shine that forms under the hot rays of spotlights. Evening tones do not require the application of foundation; they make the skin flawlessly smooth, even if significant flaws are visible (pimples, wrinkles). Highlighter helps play with shadows, brightening dark circles under the eyes and giving the face a sculpted look.

Professional lipstick palette Libre

has 18 different trendy shades, matte, glossy and satin. Thanks to a special formula, they can withstand many hours of photo sessions in the heat, do not roll off and are not “eaten.”

Lipsticks in the form of tablets with a diameter of 3.6 cm protect against the adverse effects of the environment, nourishing, moisturizing and smoothing. The micronized pearls included in the composition help create unique visual effects of natural lipstick on the lips. The product does not contain formaldehyde, toluene and nickel, so you don’t have to worry about your health.

Libre eyeshadow palettes will help you create a unique and inimitable eye makeup. The All Over palette is designed for creative, bright makeup. The vitamins B and K included in the composition moisturize the skin of the eyelids, remain on the eyelids all day long, without rolling or crumbling. The matte eyeshadow palette allows you to make smooth transitions from one shade to another. The unique acquarellate technology gives the effect of watercolor paints on the eyelids. The All Spark palette features five triple Wet & Dry shades that change color depending on dry or wet application. Fashion technology enriches monochrome tablet shadows with diamond shine, creating the effect of mica, gold or precious stones on the eyelids. They are used at fashion shows and photo shoots.

What are its features

Italians use the maximum amount of natural ingredients to create cosmetic products. They use ancient traditions, recipes combined with the latest technological developments in the field of biology and biochemistry. Despite the comparative modesty of resources, Italian cosmetics stand out with the following features:

high quality products that meet international standards;
exquisite and beautiful design of packaging containers;
creating formulations in which natural ingredients and vitamins predominate (olive, grapes, grapefruit, orange, lemon);
a wide range of products suitable for various skin types and eliminating its defects;
introduction of new technologies and scientific discoveries in production;
safety and hypoallergenic compositions.

All of the listed properties and characteristics have allowed Italian cosmetics to become widely popular in the world. It offers high-quality daily care products, anti-aging and professional series, formulations for eliminating certain skin defects, as well as excellent decorative cosmetics for flawless and stylish makeup.

Nature's

Therapeutic Italian cosmetics Nature's began production in 1998, and in less than 20 years have conquered the whole world. It was created by pharmacists in consultation with cosmetologists and dermatologists. The production does not contain parabens, which have a carcinogenic effect on skin cells, mineral oils, which clog pores, silicones, which form an invisible film and retain moisture, formaldehyde and other chemicals. The main components are fruit water, essential and vegetable oils, fruit and plant extracts.

Nature's products are divided into medicinal and aromatic lines. The first category includes:

— Acque Unicellulari series

. This line of products is based on fruit waters. The cleansers are made from directly pressed Calabrian bergamot water. The storehouse of vitamins contained in bergamot juice tones the skin. Mandelic acid removes impurities and exfoliates, jojoba extract smoothes the surface, orange flower accelerates renewal processes.

A nourishing line of creams based on kiwi water fills the skin with vital energy. Caffeine stimulates recovery processes, hyaluronic acid moisturizes, and vitamin E resists oxidation.

— Arga series

. It is made with argan oil, obtained from the fruit of the argan tree. It has been used by the Berbers for thousands of years to heal and protect the skin from the scorching rays of the African sun. With age, as well as under the influence of unfavorable factors (polluted air, lack of physical activity, poor diet), the skin ages faster, becomes dehydrated, loses its tone and beautiful shade.

Creams and serums based on argan oil fight expression lines, flaking and aging. Shampoo, conditioner and hair oil from the same series combine the beneficial properties of organ oil, as well as the moisturizing ability of linseed oil. Berber women with coarse, curly hair that was dry in the sun saved it by lubricating it with this healing oil. The formula with aloe vera extract detangles even the most unruly long hair, while lavender vinegar adds incredible shine.

In the aromatic line, the Hematite

. It is designed specifically for men's skin. Hematite is a naturally occurring mineral found in volcanic lava. Rich in iron oxide, hematite-based cream stimulates collagen production and maintains the mineral balance of the skin. Men's skin ages more actively than women, given the fact that the stronger sex is more susceptible to an unhealthy lifestyle and takes less care of itself. A special after-shave cream not only heals small wounds, but also fights aging. Papain slows hair growth, aloe vera soothes, hyaluronic acid moisturizes. Hematite-based deodorant contains castor oil, which prevents excessive sebaceous glands. Talc absorbs excess sweat, and hematite slows down aging. The deodorant does not contain alcohol and does not dry out the skin.

Nature's cosmetics are available not only in beauty salons and SPA centers, but also in pharmacies. It transforms the skin in the best way, filling it with health.

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Facial cosmetics

Good quality, unique formulas and quick results from use - this is what distinguishes Italian products for this area. Our rating includes:

Equilibra Gel;
Guam Micro Biocellulaire Moisturizing Face Cream 24H;
Frais Monde Serum;
Cream Kleraderm;
L'Erbolario product.

All products listed are dermatologically tested.

Equilibra gel - cleanses and moisturizes well

The product is suitable for all skin types and is used to remove impurities from the face. The main component is aloe extract. Micellar gel moisturizes the skin, makes it fresh, matte, does not irritate when used and completely removes all traces of dirt and makeup.

Apply a small amount of the drug to damp skin and massage with gentle massage movements for a minute. Rinse off with warm water. Repeat as necessary. After using Equilibra gel, no moisturizing or nourishing cream is required.

Pros:

for all skin types;
cleans efficiently;
convenient dispenser;
natural ingredients.

Minuses:

price.

Guam Micro Biocellulaire Moisturizing Face Cream 24H - natural composition

The active components of this product are glycerin, vitamins, seaweed, and hyaluronic acid. Additionally, the product contains Italian sunflower oil, organic baobab oil, and biopolymers of natural origin.

Guam Micro Biocellulaire professional cream is suitable for dry skin types. It moisturizes it for a long time. Contains no parabens or sulfates. Apply a thin layer to pre-cleansed skin during the day or evening.

Pros:

natural ingredients;
long-lasting moisturizing effect;
tightens the oval;
does not leave a greasy sheen.

Minuses:

price.

Frais Monde serum - reduces wrinkles

The drug moisturizes, nourishes, cleanses, and restores the skin on the face. After just a week of regular use, you can see that wrinkles are noticeably reduced. The active component of the serum is hyaluronic acid. Additionally, the manufacturer added sulfur thermal water to the bottle with a rejuvenating effect.

Frais Monde serum is applied before bed to a previously cleansed face and neck. Suitable for women over forty years old. Does not have a pronounced odor. Absorbs immediately after application and evens out the surface of the skin.

Pros:

rejuvenates;
without smell;
reduces wrinkles;
smoothes the skin surface;
absorbs immediately after application.

Minuses:

price;
inconvenient dispenser.

Kleraderm cream - removes irritation and peeling

This collagen-rich moisturizer evens out the skin's surface for a matte finish. Suitable for daily use in the morning and evening for women over 25 years old. Designed for normal or combination skin.

The drug copes with facial wrinkles and makes the facial contour more pronounced. Glycerin and panthenol in the composition soothe, soften, eliminate redness, irritation, and peeling. Kleraderm cream is quickly absorbed without leaving behind a greasy residue.

Pros:

moisturizes;
levels the surface;
copes with expression wrinkles;
removes irritation and peeling.

Minuses:

price.

L'Erbolario - improves the elasticity of the skin around the eyes

The active components of this cream for the paraorbital area are collagen, vitamin E, and hyaluronic acid. It moisturizes the skin around the eyes and increases its elasticity. L'Erbolario is easy to apply, does not leave behind a sticky film, and has a pleasant, delicate aroma.

Apply a thin layer to the previously cleaned periorbital area, being careful not to stretch the skin. Make sure that L'Erbolario does not get on the mucous membrane. Can be used in the morning or before bed.

Pros:

increases the elasticity of the skin around the eyes;
eliminates wrinkles;
does not leave a sticky film after application;
pleasant aroma;
convenient dispenser.

Minuses:

price.

Facial care products

Italian cosmetics “Baro”, enriched with grape extracts

The desire for naturalness, the use of innovations in the field of biochemistry, many anti-aging programs and universal recognition in the world market of professional products - this is what distinguishes this category of Italian cosmetics. Are you unhappy with your face? Believe me: any deficiency will be eliminated by skincare products from Italy.

Whitening

Clarifyng Serum is a brightening serum from Egia. 5,600 rubles.
Whitening Anti Spots Fluid Concentrate - fluid against age spots from Frais Monde. 3,100 rubles.
Global Anti-Age Protection Tanning Face Cream - sunscreen against age spots from Collistar. 1,600 rubles.
Microcellulaire - whitening cream against age spots with kojic acid from Guam. 1,300 rubles.
Re-White is a brightening face cream from Gerard's. 800 rubles.

For problem skin

Blemish Corrector Balm is a corrective acne balm from Egia. 3,000 rubles.
Cleansing gel from Collistar. 2,200 rubles.
Brown algae cream for problem, acne-prone skin from Frais Monde. 2,000 rubles.
Bioecologico - purifying sulfur mask for problem skin from Guam. 1,600 rubles.
24H Sorbet Cream is an acne treatment cream from Gerard's. 800 rubles.

Rejuvenation

Regenessence is a rejuvenating face cream from Giorgio Armani. 9,600 rubles.
Intensive Repair Cream is a restorative face cream from Egia. 7,900 rubles.
Revitalizing anti-wrinkle cream from Collistar. 4,500 rubles.
Moisturizing cream with collagen from Frais Monde. 2,500 rubles.
Guam Microcellulaire is a firming mask with glycolic acid from Guam. 2,300 rubles.

For the skin around the eyes

Crema Nera Extrema is an eye cream from Giorgio Armani. 11,700 rubles.
Eye Contour Moisture Mask is a moisturizing mask from Egia. 5,000 rubles.
Guam Cellules De Mer is a revitalizing eye serum from Guam. 4,400 rubles.
Repairing Dermal Filler Eye Contour Treatment is a regenerating cream for filling wrinkles from Collistar. 3,000 rubles.
Pro Bio Age - cream against dark circles under the eyes from Frais Monde. 2,600 rubles.

And this is just the tip of the iceberg - only the most popular, effective means. In fact, each Italian brand has developed many more lines and unique formulas that are ready to fight to the last for women’s youth and beauty. It is not without reason that in many salons, masters with great pleasure offer their visitors to enjoy professional-level Italian cosmetics.

Did you know that... most world-famous fashion designers come from Italy? These are Gucci, Prada, Dolce & Gabbana, Versace, Giorgio Armani, Salvatore Ferragamo, Fendi, Trussardi, Valentino, Benetton, Roberto Cavalli. And many of them, in addition to clothing lines, produce chic Italian cosmetics under their own brands.

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Facial cosmetics

Equilibra gel - cleanses and moisturizes well

Guam Micro Biocellulaire Moisturizing Face Cream 24H - natural composition

Frais Monde serum - reduces wrinkles

Kleraderm cream - removes irritation and peeling

L'Erbolario - improves the elasticity of the skin around the eyes

Facial care products