How to choose the right shade of foundation for your face: ways to choose a tone to match your skin color


If you know how to choose the right tone and shade of foundation for your skin color, you can disguise many imperfections. The online store Konfik.ru will tell you about the selection criteria and review the most effective means.
  1. How to choose a tinted foundation: some general tips
  2. Choosing foundation texture
  3. How to choose a foundation for your face based on your skin type
  4. How to choose a foundation shade to match your skin color
  5. How to choose the right foundation tone
  6. How to choose a foundation shade in different lighting
  7. Review of foundations

How to choose a tinted foundation: some general tips

This is a rather labor-intensive process that will have to be taken seriously throughout all stages. If you skip just one, then instead of a beautiful, even toning you can get the opposite result: greasy shine, flaking, a tired look or insufficient coverage. Therefore, before you buy the products you like, you need to understand the following indicators.

Determine your basic skin tone

This is a fundamental characteristic by which a girl will be able to determine her type. It can be light, medium or dark and will always be present to her, even if she stands in the sun for a long period and gets tanned.

How to understand which variety:

  • wash your face and wait 15 minutes;
  • stand in front of the window frame during the day;
  • put a snow-white paper sheet to your face, looking in the mirror: if the skin looks yellowish, then it is warm, if it is reddish, it is cold, and grayish, it is neutral.

This is what you should rely on first.

Determine your undertone

How to choose a foundation based on your skin color that will blend perfectly? There are 5 subtypes in total: beige, yellow, olive, peach, pink. When distributing these characteristics according to these characteristics, there will be no difficulties, because this is the shade closest to it from the color palette at a certain moment. It may change over time under the influence of climatic conditions.

Selecting the durability of the tinting base

On most products you can immediately see how long a particular product lasts. Usually this is approximately 8-16 hours. However, there are also record holders that last for 24 hours without smearing, running or failing even on the most important days.

Products that do not indicate the duration raise a lot of questions among customers. Here you need to pay close attention to the problems they solve and the type of dermis. Thus, fluids retain their impeccable appearance much longer on normal than on combined skin. Mousses applied to oily skin have the least resistance - the absorbent powder particles quickly become saturated with excess moisture and can be removed with one movement of the hand.

Choosing the effect of foundation

The bases differ in their inherent properties:

  • mattifying removes greasy shine, adds velvety, hides enlarged pores;
  • moisturizing agents give a feeling of comfort when the epidermis is tight, prevent peeling and irritation, and nourish;
  • lasting effect gives incredible smoothness, evenness, elasticity, masks rosacea;
  • lifting visually tightens the facial contour, smoothes wrinkles, hides dark pigmentation;
  • with radiant particles make the skin filled with vitality and natural beauty, eliminate dullness.

Lipstick in makeup for tanned skin


To make makeup look harmonious on tanned skin, you should not experiment with colors during the day. Lip makeup or eye makeup should be bright. Therefore, if you focus on your eyes, paint your lips with natural-colored lipstick or transparent gloss. If you want to draw attention to your lips, then use minimal eye makeup. In this case, you can paint your lips with red or rich cherry lipstick. If your lips lack an expressive natural contour, outline them with a pencil to match the lipstick.

Tanning is good because it smoothes out all visible imperfections of the skin, adds glow to it and turns it into truly healthy and rested. It seems that you don’t need to worry about cosmetics at all. But as soon as you take your favorite concealer, eye shadow palette and lip gloss, your face turns into a mask of someone else’s. In fact, mastering the rules of makeup for tanned skin is not difficult. Stylist from the Alice in ZAZERKALYE studio Daria Anufrak tells how to do this.

First, you need to start your makeup with preparation. Even if you sunbathed according to the rules and protected your skin with sancrins, it still experiences stress from the sun and dehydration - this is normal. Pay twice as much attention to hydration, and your skin will thank you very much. Moisturizing cream, serum or lotion will provide easy and comfortable application of makeup base or become a good base for tone.

Secondly, for a couple of weeks (or longer if you maintain a tan), you need to review your makeup bag, adding new products to it ─ lighter textures and warm, golden and bronze tones.

Yes: bases with a radiant effect, as well as liquid or cream highlighters, will help even out the tone - the face will look fresh and rested. Correction, if you remain a fan of contouring, is also better done with products with a radiance effect - this will both achieve the goal and unobtrusively emphasize the tan (read also ─ “The sun in your hands: how to use bronzer correctly”). Sculptor, highlighter and blush, before the tan fades, you need to choose warmer tones than usual.

No: it is better to put off the usual foundation of your favorite shade for a while, choosing for the post-vacation period (both summer and winter) something less dense in texture, but deeper in shade. A good option would be fluids, tinted treatments (available, for example, in the La Roche-Posay and Uriage corrective lines), and multifunctional CC creams.

Choosing foundation texture

Depending on the consistency and density, the decision on how to choose a foundation to match your skin color is divided into several groups:

  • light - the easiest to apply, often have oils in their list of ingredients and are difficult to remove with water;
  • fluid - they have a particularly delicate thickness that does not irritate, does not block pores and can be used every day;
  • soufflé or mousse is also one of the gentle coatings intended for the combined variety;
  • creamy - common, as they have unsurpassed durability and masking effect;
  • spray - helps to slightly tint the skin surfaces without negative effects;
  • pencil is the densest of all products and is only suitable for the normal condition of the epidermis.

How to choose a foundation for your face based on your skin type

You need to rely on the needs specific to your dermis.

Dry needs moisturizing

The presence of absorbent particles, tea tree oil, and powdery elements is prohibited in it. It must not be too tight so as not to highlight or increase peeling. It would be ideal to have hyaluronic acid in the composition.

BB creams containing a sufficient amount of moisturizing components have been developed especially for this type. With it, the skin will not be dehydrated, but will also be protected from ultraviolet radiation, which prevents premature aging.

Oily skin should be powdered

This is the main rule. If the composition of the foundation contains reflective grains, or it has a viscous texture, then the greasy shine will not take long to appear.

A good solution would be to consider mousse foundations. In the list of ingredients they have special absorbent particles that will absorb excess sebum and prevent the appearance of a sticky film. In addition, enlarged pores, characteristic of this type of dermis, will not become clogged and provoke inflammation. Cosmetics with a lasting effect will help you avoid floaty makeup, but here you need to look for the one with the inscription mate (matt).

Normal and combination skin

There are several options here. Normal, prone to dryness or oiliness. Owners of the first type are incredibly lucky: they don’t have to think about the fact that the product can cause peeling or an oily shine. They are free to choose almost any line. But if your complexion is dull or gray, then it is better to look for bottles with reflective particles that will give a natural shine.

For the other two varieties, the search range narrows. And you will have to use the recommendations in the appropriate form.

For problem skin

This type requires special delicate care. It is believed that problems with the dermis can only occur during adolescence, but this is not true. About 38% of people who have reached the threshold of their thirties complain of rashes, blackheads, large pores, lifelessness and excess sebum.

Here you need to focus on the inscription “non-comedogenic”. It is good if the composition contains absorbent substances, tea tree oil, and at the same time the product will have sufficient elasticity so as not to float or roll down.

Sensitive skin

Most often it is characterized by allergic redness, dryness, and an immediate reaction to conventional cosmetics. In order not to irritate it, you need to look for the “non-allergenic” signature and give preference to lighter textures.

Before purchasing, be sure to test on your inner wrist and wait 30 minutes. This is necessary, since even the mildest and safest formula can contain components to which a woman may become allergic. Read the ingredients and put on the shelf those that contain products that are contraindicated for you.

Mature skin

It is very difficult for her to find a remedy. Especially if there are already deep wrinkles, the oval of the face has lost its former contour. Ordinary foundations will only emphasize the problems, will accumulate in the depressions and make the dermis even more sluggish.

Look for products whose packaging indicates the presence of a lifting effect. It would be ideal if there was also a lasting effect that would prevent the texture from spreading over a long period. Then a good tone and smooth surface will please a woman with age-related changes.

Color scheme for gray, earthy skin

Industrial cities have not had a favorable environmental situation for a long time. Smoke, smog, constant stress and rare exposure to fresh air lead to the fact that even the most enviable beauties complain about a sallow complexion. This skin looks gray, tired and aged.


With careful selection of the cream, this problem can also be solved. To keep your face fresh, cosmetologists recommend using foundations with a pinkish-brown tint.

How to choose a foundation shade to match your skin color

Usually ladies who have been using decorative cosmetics for a long time have a rough understanding of the types and can accurately name theirs. But this topic is not always clear to beginners, and it is extremely difficult for them to buy goods based on color subtype.

Color type SPRING

The spring girl has a rather faded, almost translucent color scheme. At the same time, she can have a soft, warm undertone with a faint natural blush. It is quite acceptable for her to have birthmarks and pigmentation. It is contraindicated for prolonged exposure to the sun, since its dermis does not cope well with its protective properties and is prone to redness, peeling, and sometimes mild sunburn. Therefore, it is better to pay attention to the presence of sun protection factor. For her, light colors with a pink note would be a suitable choice.

Color type SUMMER

How to choose the right foundation tone for your complexion of this type? Their skin can have either an amazing aristocratic whiteness with a pinkish accent or even redness, or dark. It is not exposed to the sun, tans evenly, and therefore does not require UV protection.

Ivory and cool pink are perfect (the main thing here is not to overdo it, so as not to highlight imperfections and not create a tired look). But for dark skin, olive with an undertone characteristic of the dermis would be ideal. It is good to add velvety using transparent or mineral powder.

Color type AUTUMN

Autumn girls differ from each other quite radically. This type endowed its owners with a riot of rich, warm colors, the absence of flaws, and the presence of golden freckles (not always). Their natural beauty requires the lightest possible tinting base that will hide imperfections, not advantages.

Their skin can be light or dark, but without blush. The face is often peach-colored or beige-golden tones. Any cold shades will negate the efforts of nature, but warm shades will add charm. Before choosing a foundation, you should think about the fact that the properties of this type of dermis allow you to go without makeup during the day, using it only in the evening.

WINTER color type

Most often, their skin is porcelain-white or, in contrast, cold-olive dark. Pale skin does not tolerate sun exposure well, but other skin, on the contrary, tans easily, pleasantly and beautifully. Sometimes there may be dark gray-brown freckles on the face.

The foundation should not be thick, light in texture. For fair-skinned people, a barely noticeable, almost white color is suitable, and for dark-skinned people, a grayish-beige, olive one. Let's assume a pink-beige option, while completely avoiding yellowness.

Test with swatches step by step

To get a 100% match in tone, you need to apply several swatches to your face at once. The more samples you apply, the more accurately you will get into the tone that suits you. For this:

  1. Cleanse your face of cosmetics and make-up.
  2. Scrub thoroughly, exfoliating dead particles.
  3. Wipe with tonic.
  4. Apply foundation, it could be your daily moisturizer, let it absorb.
  5. Apply all the product options thickly to the lower part of the cheek, slightly stretching the edges of each.

Wait 5 minutes to see the actual shade of the product. The tone should perfectly match the skin of the face and neck. The photo shows that the first and third tone options were suitable, but the second was not. Once you choose the optimal swatch, apply the product all over your face. Let the composition interact with the skin. Make sure that the tone does not create a mask effect.

How to choose the right foundation tone

Decorative cosmetics have long been part of the must-have look. However, the wrong choice can disappoint, because the girl will not receive a smooth overlap, but a mask or layered cosmetic cake! Concealing large inflammatory rashes, conspicuous marks and very deep circles under the eyes is very rarely possible with foundation. To cope with these tasks, you need to purchase a separate concealer with a more viscous coating. “Light” and “dark” is a small amount of what can be said about shades. You need to find them based solely on your color type, taking into account the subtype.

How to choose the right tone color for a foundation for a warm-colored face

Cosmetologists advise choosing a fluid that is slightly lower in lightness than your own skin. This avoids unnaturalness and also makes you look a little younger. Also, if you have difficulties with selection, you can turn to products that can independently adapt to individual characteristics. This criterion is fundamental when purchasing a cosmetic substance.

How to choose a cold-color foundation shade

It is easiest for fair-skinned people to find a suitable product to use. But this only applies to those who know how to find the right tinting base.

What types of light colors are there:

  • porcelain;
  • Ivory;
  • light beige;
  • olive.

These are the basic options. To make sure you don't get into trouble with cosmetics, it is not recommended to use the skin on your wrist for testing. It always differs in a darker direction, which makes it difficult to guess when buying makeup products. And we must not forget about texture, because it also plays an important role. It can be either translucent or as dense as possible.

Testing the selected shade

The final choice of foundation should be made specifically before purchasing. Consultants in the store will help you choose the most suitable tone, and you can also test the products you like. It is worth noting that preliminary selection should be done in daylight. Instrument lights can greatly distort the tone. It is also worth considering the time of year. The sun tans the skin and changes the color of the skin. In spring, summer and autumn, preference is given to warmer shades, and in winter – lighter shades.

Testing should be carried out correctly on the face, applying a small amount of the product to clean skin in the area from the middle of the cheek to the neck. This way you can compare the differences between your skin tone and the tone of the selected product, instantly detecting discrepancies. The boundaries of the applied composition should be invisible, and the treated surface should not differ from the rest of the face. Finding a suitable tone using this method will not be difficult. Additionally, consider ease of application. It is recommended to leave products that are difficult to blend on the store shelf.

How to choose a foundation shade in different lighting

There are many nuances that need to be taken into account: what time of day to go to the store, how to choose according to the season.

Season

Summer is the easiest time to find a color that suits. But here's the problem: most girls, even if they use sunscreen ointments, acquire a delicate golden tan, which fades in the autumn-winter period and then the choice begins all over again.

The only advice here is to first buy samples or ask to pour a little into a prepared bottle so that you can try the foundation at home in a calm environment and decide.

If the sellers do not cooperate, then apply a certain amount to your neck and walk for 15 minutes so that you have time to take it on. Then it will be clearer what shade the final result will be.

Times of Day

It is better to go to the store during the day, when the sun is at its zenith and illuminates the space well. You cannot rely on indoor lighting, as it greatly distorts the result. When trying on decorative cosmetics, it is advisable to go outside with a mirror.

Your location

Very rarely plays a decisive role. This indicator is mainly needed to determine the sun protection factor. In the southern regions, where the sun's rays are intense almost all year round, a great solution would be to take a texture with a high SPF, but in the northern regions, where the sky is cloudy most of the time, you can get by with minimal protection.

Review of foundations

To avoid making an unfortunate mistake, you can try buying samples so you can try them on in peace. Prepare the skin properly, wait until the surface is completely dry and only then apply the tint, waiting another 10-20 minutes. Evaluate critically, noticing the slightest deviation from the desired outcome. The foundation must emphasize the natural attractiveness, and not change it, so look for a product that is as close as possible to the natural complexion.

Long-lasting foundation Infaillible 24 hours matte finish, L'Oréal Paris

Amazing toning with a special mattifying effect and durability throughout the day. The revolutionary formula creates a flawless, weightless coverage that feels like a second skin. Suitable for absolutely all skin types, therefore it is universal. A rich palette of 9 tones allows you to try and find the best. It is not felt at all due to the preservation of breathing on the surface of the skin.

Foundation Alliance Perfect “Perfect Fusion”, L'Oréal Paris

Includes 3 hybrid pigments, which, when mixed with 4 classic ones, can adapt to the structure of the epidermis, completely restoring its natural radiance.

It is not felt on the dermis, there is no mask effect, it blends well with the tone and covers pigmentation. Having the consistency of a delicate fluid, it gently envelops the skin and gives it natural internal health, maintaining a satin effect. It contains 9 colors that can adapt thanks to the reflective particles present.

Yves Saint Laurent LE TEINT ENCRE DE PEAU

It has a silky and delicate texture, loved even by whimsical ladies. The product is developed on the basis of an exclusive formula, making it extremely stable and easy to apply. The wearing time is long, but this tint will not cause skin problems or clogged pores. There is SPF 15 radiation protection.

This is one of the most invisible foundations anyone has ever created. The palette includes fifteen different undertones, so women will not have any confusion about how to choose a foundation.

Rimmel Match Perfection Foundation

Its new structure adapts to the tone of the dermis as much as possible, giving it a flawless appearance thanks to the focal effect. It oxygenates, refreshes and protects against harmful effects with the help of the Natural Skin complex.

It contains sapphire pigments, which make the undertone more natural and fresh, and the combination with vitamin E gives hydration for 24 hours. Light consistency covers without imperfections, providing comfort and SPF 18 protection. Suitable for all types of epidermis.

Revlon Colorstay Makeup For Normal-Dry Skin Ivory

The delicate texture is applied to areas in a perfectly smooth and radiant layer, providing the necessary level of hydration. New technology maintains balance, giving peace and ease. Product No. 1 in durability for dry and normal dermis, creates reliable coverage for 24 hours without reapplication! Thanks to the SPF 20 sun protection filter, it additionally protects the skin from the aggressive effects of UV rays.

That's all the useful information on how to choose the right tone and shade of your foundation for your skin color. Use the advice, buy original products in the catalog of our website and enjoy beautiful, even makeup every day.

Eyeshadow and mascara in makeup for tanned skin


When choosing shadows, focus primarily on eye color. The shadows should not merge with them, but create contrast. Tanned girls with brown and gray eyes are best suited with blue and purple shadows, while peach and golden brown ones suit blue-eyed girls.

The shadows should be combined with a kajal of dark brown color or identical in color to the shadows. It often happens that in naturally fair-skinned women, after tanning, the eyelashes on their face are not noticeable at all. Therefore, before applying mascara, you should lightly powder your eyelashes. Then apply two or three layers of mascara to the upper eyelashes, and apply mascara only once to the lower ones. For evening makeup, you can use mascara in brown, blue or purple shades to make your look more stylish and bright.

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